BettermentAs Betterment’s B2B business lines expanded, the brand needed to stand out without losing clarity or cohesion. I led brand design for Betterment Advisor Solutions and Betterment at Work across digital, marketing, and experiential touchpoints. An essential part of this role was translating complex financial ideas into clear, approachable narratives. By flexing Betterment’s brand guidelines to meet the needs of a growing business, I equipped sales, partnerships, and lifecycle teams with the tools to communicate confidently and consistently. Brand Design Art Direction
Strategy
Digital
Campaign
Events
Sizzle ReelI partnered with Rudy (née Franklyn) to create a dynamic sizzle reel showcasing Betterment Advisor Solutions, designed to engage audiences and elevate our presence at conference booths. The project highlighted key offerings with a polished, on-brand visual narrative that captured attention and drove interest.