WORK




WeightWatchers Brand Refresh


Role
Art Director
Team
Brandy Porter
Abby Doerr
Alicia Curtis
Lucy Malolepzy
Hayley Doshay
Rocio Egio WeightWatchers is a 60-year-old brand. As GLP-1s arrived and the company began offering them, it needed to feel more modern and speak to people trying to lose weight in many different ways, on a tight timeline.

I helped shape the new digital brand guide, built the company-wide slide deck, and oversaw an external illustrator whose conceptual art was designed as a modular system, reusable in many expressions. I oversaw a designer on my team on an icon system the whole in-house team could own and grow, mixing literal food icons with conceptual ones. The designers said the new system, including the color, was easier to design in.






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