WeightWatchers
The Challenge: Refresh a 60-year-old global brand for a digital-first health and wellness market during the boom of GLP-1s without losing brand equity.
My Role: Drove art direction and commissioned freelancers for illustration and iconography during the brand refresh.
The Solution: Modernized typography, color story, and brand expression. Established comprehensive visual guidelines and component libraries to prevent global brand fragmentation.
The Impact: Standardized visual output across global teams and elevated brand perception across member touchpoints.